Feedback tools are one of the easiest ways to collect and organize customer feedback. Previously, we discussed what feedback widgets are; now, let’s go over why you need them and our top ten favourites.

Why You Need A Feedback Widget

As a quick recap, widgets are bits of software embedded into your site that help you connect to your users and collect info from them. This information can give you important insights into what your customers want, what problems or issues they’re experiencing, and what to prioritize next on your product journey.

Feedback widgets also have several benefits. For one, they act as an easy, low-effort way for you to collect more feedback for your customer support and development teams that will help you further your product and improve it for your next release. If you make it difficult for your users to leave feedback, you won’t get the responses you want; but feedback widgets take care of this by making giving feedback simple and accessible.

Likewise, feedback widgets make it easy to organize and prioritize your support workflow. Urgent queries can be dealt with and followed up on more quickly, and you can bundle similar feedback together to help you see the bigger picture.

Finally, having a feedback widget on your site is an easy way to show your user base that you care about their opinions and to help them feel involved in your product journey. This can help them become more loyal customers and in turn, help you retain your audience.

Our Top Feedback Widgets

Now that we’ve gone over the benefits of feedback widgets, let’s round up our top ten feedback widget tools and talk about how they can help you get the most out of your customer feedback.

UserSnap

Usersnap is a comprehensive customer feedback tool for websites and mobile apps. It helps you collect quantitative feedback through stars, thumb-up and -down ratings and even emojis as well as visual feedback through annotated screen recordings. Usersnap is fully customizable to your branding and site and it has a comprehensive dashboard to help you review your feedback together.

Emojics

Emojics is based on–you guessed it–emojis. Essentially, Emojics gives you a multi-purpose reaction button you can use to get feedback on your product over the web, email and much more. You can even customize the text, your call-to-action and the individual emojis you want to use. It also captures email addresses, and can offer additional questions as well.

Qualtrics

Qualtrics helps you collect user feedback on your website and mobile apps as well as within emails. It even helps you collect social feedback as well. The platform caters towards larger companies with multiple teams, and gives important market and employee insights for your team.

UserVitals

UserVitals is an all-in-one customer feedback platform that helps you collect information from around the internet–including customer feedback portals, email responses and social media posts–to analyze for actionable insights on what to fix or focus on next.

But UserVitals also has a dedicated, standalone feedback widget to help everyone from small teams and startups to larger companies gather important feedback from their customers. 

You can choose the widget’s location, the questions asked, and what feedback you want to target. The widget also helps you gather information on new and existing customers to track where the feedback is coming from as well, and integrates with other platforms to ease your workflow. 

OpinionLab

While OpinionLab is a customer feedback tool, it also lets you gather feedback from other channels like physical stories and contact centers via customer-initiated Dynamic Comment Cards on websites and mobile apps. It’s a great way to gather actionable analytics from your feedback.

Saber

Saber is a visual feedback tool that helps your users highlight issues via screenshots. The platform also comes with customizable user feedback buttons and forms to get ratings and run surveys with, and integrates with several different project management apps.

Typeform

Typeform helps you create clean and simple surveys and contact forms that you can embed on your site. They ask questions one at a time for a more realistic, conversation feel, and are made to work on any device. They can also be shared through email or social media sites.

While the platform is highly customizable, they also have many templates you can work off of or get started with as well.

Hotjar

Hotjar is a user-testing tool that helps you gather customer data through surveys and analytical tools. Their main draw for many is their heat maps, which help you figure out what parts of your site get the most attention and traffic. This includes analytics on cicks, scrolls, and other insights on how users behave on your site.

Intercom

Intercom is an all-in-one customer communication platform for teams and companies, and includes a messenger platform, management software and many different integrations. Its main role is to provide information on who is using your site and their behavior, but it’s also a great way for users to send support requests and questions via live chats with your support team. 

Their platform integrates with your site easily to allow users to communicate directly with support, boosting turnaround times and keeping your customers happy.

SurveyMonkey

SurveyMonkey may be one of the most well-known feedback tools out there. It’s a great way to gather market research, stakeholder feedback, and offer quick surveys and polls to your user base. SurveyMonkey gives your customers easy ways to share their opinions and experiences.