Insights are the pieces of feedback customers leave. The insights are pulled from support tickets, quotes, testimonials, and more. They give you an idea of exactly what customers want, and these insights are crucial to making product decisions. For a quick refresher on insights, click here.
With all the insights you have, you can then make product decisions with the input received from your customers. The insights can then be assigned to a certain story, contact, and source URL. The insights give you an organized and easy-to-navigate way of seeing everything customers are asking for. You can even click on a contact in the main page of your dashboard to see every insight a particular customer has submitted. This is a great way to understand how customers in different roles, company sizes, and industries feel about your product. With all the data now organized and in your dashboard, you can make clear connections and form conclusions as to what the next steps to your products are.